More than a [Stereotype]

advertising, branding

More than a [Stereotype] tackles racial biases head on and provokes the conversations that are needed in today’s America.The goal of this exhibition is to create a mutual understanding regarding cultural differences that hopefully leads to an appreciation for all ethnic groups.

This project is still in development

The stereotype icons were painted using brush and ink to include a hand done level to the design.This is the invitation for the exhibit.

This is the beginning of the sequential ad campaign. The campaign focuses on physical characteristics and juxtaposes stereotypes with different ethnicity.

The bus ads continues the premise of the first, however it focuses on the objects and space.

More than a [Stereotype] Book

Process Work